You manage the content. We optimize the delivery.
A high-performing newsletter is more than good copy and great design. It's a well-configured infrastructure, integrations that connect to your systems and compliance that protects your subscribers.
The newsletter from the infrastructure
Our team steps in at every stage where technology makes the difference, without touching your content or your relationship with your subscribers.
Deliverability and configuration
Your email needs to land in the inbox, not in junk. We configure the technical records (sender authentication, domain reputation) so your sends go through properly, regardless of the platform you use.
Integrations with your systems
Your sending tool shouldn't be an island. We connect your newsletter to your store, your CRM or your business processes so the right information flows automatically between your tools.
Compliance and consent
Collecting addresses, sending commercial emails and managing unsubscribes involves legal obligations. We make sure your infrastructure meets current requirements.
Bridges between your tools, built quickly, maintained cleanly
Most sending platforms expose an API and automatic notifications. We use them to connect what you already have.
Online store
Automatic sequence trigger on purchase, cart abandonment, post-order follow-up. Your store and your newsletter work together.
Dynamic personalization
Client data insertion in your emails: name, history, preferences. From your CRM or your database.
Inactive address management
Bounces and unsubscribes are automatically detected and synced to your systems. Your list stays clean, and so does your reputation.
CRM sync
Actions in your newsletter (open, click, unsubscribe) flow back to your CRM. Your sales team always has an up-to-date picture of client engagement.
You manage your clients, we manage the infrastructure behind the scenes.
For agencies and marketing consultants who deliver campaigns to their clients. We're the discreet technical partner making sure the infrastructure holds up.
Platform agnostic
We work with the tool you or your client already use. If it exposes an API, we can connect to it.
You stay front and center
Your clients see your work. We configure, integrate and document, without interfering in the relationship you've built.
Integrations that make sense
We document what we build so your team can understand and maintain the connections between systems.
Rapid development
Most bridges between email systems are short projects, often achievable in the same approach as our rapid prototyping service.
Don't have a sending provider in place yet?
We can help you choose the right solution for your volume, integration needs and budget, before optimizing the infrastructure around it.
Assessment of your needs
Sending volume, required integrations, budget, compliance. We ask the right questions to guide you to the right tool.
Conflict-free recommendation
We don't resell sending platforms. Our recommendation is based on your reality, not a commission.
Infrastructure setup
Once the platform is chosen, we configure everything around the sending (authentication, integrations, compliance) so you start on the right foot.
Sending commercial emails is a legal responsibility.
In Quebec and Canada, laws regulate address collection, commercial email content and unsubscribe management. We make sure your infrastructure meets these obligations, without you having to become a legal expert.
Legal notices
Sender identification, contact information, unsubscribe mechanism. The mandatory elements are in place in your templates.
Consent management
Compliant collection, consent traceability, unsubscribe sync. Your list respects your subscribers' rights. See also our Moelleux tool.
Domain reputation (DKIM/DMARC)
A misconfigured domain or an unmaintained list hurts your deliverability. Our DMARC and CSP monitoring service protects you continuously.
Bill 25 and personal data
Email addresses are personal information. Their collection and processing fall under your Bill 25 compliance obligations.
Have a newsletter that could do more?
Or starting from scratch and want to do things right from the beginning? We start by understanding your situation before proposing anything.
No-commitment first conversation
Describe your situation: current tool, desired integrations, sending volume. We assess and come back with a concrete approach.
Often short projects
Most email integrations are targeted engagements, not six-month projects. We can often deliver quickly.
Everything fits together
Hosting, online store, CRM, Bill 25 compliance. If you already have other services with us, integrations are even simpler.
Three services, three distinct needs
Professional email, transactional email, and campaigns are complementary. Many clients use all three.
Professional email
Your @domain mailboxes, webmail, shared calendars, and mobile sync. For your team's daily communication.
- Email accounts on your domain name
- Webmail, IMAP, ActiveSync
- Shared calendar and contacts
- Advanced antispam
Transactional email
Automated emails sent by your WordPress site or application: confirmations, notifications, password resets.
- Automated sending via SMTP
- Order confirmations
- System notifications
- Deliverability tracking
Campaigns & Newsletters
Infrastructure and integrations for your email campaigns: deliverability, compliance, connection with your store or CRM.
- Deliverability and technical configuration
- Store and CRM integrations
- Compliance and consent
- Choice of sending platform
Your newsletter deserves infrastructure to match.
The technology is in our hands. You focus on your subscribers.
Free initial consultation. Advisory approach. Response within 24 business hours.